Courses in this program:

  • 1

    Chapter 1: What makes great content?

    • How LinkedIn changed my career (and life)

    • The psychology behind sharing content
  • 2

    Chapter 2: Defining your goals

    • Selfish vs Selfless Content
  • 3

    Chapter 3: Understanding your audience

    • Better understand your audience with free online tools
  • 4

    Chapter 4: Crafting your messaging

    • Identifying your unique messaging
  • 5

    Chapter 5: Creating eye-catching visuals

    • Creating thumb-stopping visuals

  • 6

    ● Chapter 6: Writing engaging copy

    • Writing copy people actually want to read

    • Why emotion sells (case study)
  • 7

    Chapter 7: Shooting compelling videos

    • Picking the right equipment and platforms

  • 8

    Chapter 8: Leveraging creation tools

    • My 5 favorite content creation tools
  • 9

    Chapter 9: Measuring your success

    • Some ways to assess your success