What you’ll learn:

  • Learn a content creation framework for producing effective, consistent content
  • Create and repurpose content that your target audience will love
  • Spend less time and get better results with content creation tools

Program overview:

  • Learning should be fun! That’s why our course was designed to feel more like a Netflix series, rather than a freezing classroom
  • We’ll be combining practical tips with real-life examples and pop culture references.
  • So if you want recruiters and prospects to come to you, this course is for you!

Courses in this program:

  • Chapter 1: What makes great content?

    • How LinkedIn changed my career.
    • The psychology of sharing content
  • Chapter 2: Define your goals, accomplish more.

    • Selfish vs selfless content
    • Don’t keep up with the Kardashians
  • Chapter 3: Get to know your audience better.

    • Leverage free online tools
    • Ask great questions, get great answers.
  • Chapter 4: Craft a message that differentiates you.

    • Find out what makes you unique
  • Chapter 5: Generate 100 ideas in 60 seconds.

    • Discover your audience’s FAQs
  • Chapter 6: Create scroll-stopping graphics.

    • Take cues from Hollywood
    • Examples of awesome visual content
  • Chapter 7: Write engaging copy.

    • Get inspiration from legends
    • Proven copywriting frameworks
  • Chapter 8: Shoot compelling videos

    • Record with your phone or webcam
    • Lessons from TikTok & Netflix
  • Chapter 9: Leverage creation tools

    • Speed up the content creation process

Meet your instructor:

Joe Escobedo, CEO of Esco Media

Joe Escobedo

Joe Escobedo was LinkedIn’s content marketing consultant, responsible for training their top clients across Asia Pacific. He is also the author of “Asian Growth Stories“.

Escobedo has advised and trained over 12,000 executives from around the world, from countless Fortune 1000 brands, on building brands and growing revenue through digital.

He has been a contributor for Forbes, Inc, HuffPost and other top-tier media. His articles have garnered over 1 million views.

He is a digital marketing and social media marketing lecturer for the world’s top ranked business schools including ESSEC.

Connect on LinkedIn: https://www.linkedin.com/in/joe-escobedo/



  • Are there any prerequisites?

    No, only a strong desire to learn and grow.

  • Is this course online?

    Yes, the course is online and self-paced.

Contact Details

For any questions or comments, please email me at joe@escomedia.co


connect with me on LinkedIn at https://www.linkedin.com/in/joe-escobedo/